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Here are some popular third – party SEO tools:
– **Ahrefs**: An all – in – one SEO analysis tool. It can be used for keyword research, competitor analysis, backlink research, SEO audits, and monitoring keyword rankings. It shows an overview of search engine rankings, including visibility percentage, average ranking, and traffic. You can also add competitors for comparison, helping you find the most linked content in the industry and check and fix broken links on your website.
– **Majestic SEO**: It mainly focuses on backlink analysis and has various indicators such as Trust Flow and Citation Flow. Its “Majestic Million” function allows you to view the top 1 million websites in the world. The “Site Explorer” function can show the website overview and the number of backlinks. It can also be used as a keyword tool to find target keywords, and has functions like website comparison and ranking tracking.
– **Moz Pro SEO**: It provides a comprehensive set of SEO tools for small businesses, and some tools allow limited free use. Its functions include keyword exploration, link exploration, website crawling and auditing, content optimization, and ranking tracking. It can present the complex SEO environment in an understandable way.
– **SEMrush**: A powerful SEO and digital marketing tool. It offers features such as keyword research (including long – tail keywords and keyword difficulty), competitor analysis (analyzing their traffic sources, keywords, and backlinks), site audit (checking for technical SEO issues), and position tracking (monitoring your keyword rankings over time). It also provides insights into paid search and social media marketing.
– **Google Search Console (GSC)**: Although it’s a free tool from Google, it’s widely used as a third – party SEO helper. It helps you monitor your website’s presence in Google Search results. You can check which keywords your site is ranking for, see the number of impressions and clicks, identify crawl errors, submit sitemaps, and get notifications about any issues that Google finds with your site.
– **Ubersuggest**: Founded by Neil Patel, it’s a user – friendly SEO tool. It offers keyword research, content ideas, competitor analysis, and site audit features. It provides data on keyword volume, difficulty, and cost – per – click (CPC), and also shows you the top – performing content of your competitors.
– **Screaming Frog SEO Spider**: A desktop – based tool that crawls websites to find technical SEO issues. It can detect broken links, duplicate content, missing meta tags, incorrect redirects, and other problems. It’s especially useful for larger websites as it can handle a large number of URLs.
These tools each have their own strengths, and you can choose the ones that suit your needs based on your specific SEO goals and budget.
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